Thursday, March 19, 2009

PARADOX OF CHOICE: WHY MORE IS LESS by Barry Schwartz

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Barry Schwartz discusses how an abundance of choice can become detrimental to our psychological and emotional well being. He explains the irony that having more choices, which would seem to encourage autonomy, actually causes us more stress and unhappiness than when choices are fewer. He spends some time suggesting that our expectations influence our attitude toward things and that the more choices we have, the higher the expectations, resulting in a greater chance that we will be dissatisfied. This is a fascinating look at a subject that effects us all.

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